Street Grace: Stop Traffick

Street Grace, a charity dedicated to fighting child sex trafficking, raised mass awareness of the issue of sex trafficking in Georgia, USA, with its campaign Stop Traffick.

Campaign details

Brand: Street GraceAgency: BBDO AtlantaCountry: United States

Objectives

Our marketing objective was all about reach and penetration. Child sex trafficking isn't just a problem in poor communities or urban pockets. It's a widespread disease...