Streaming TV: making the connection - extending measurement to evaluate overall programme performance

Online TV viewing is a rapidly-growing medium, and this reviews a new streaming report which enables programme performance evaluation, by combining actual TV ratings with the number of requested streams for a given broadcast.

Streaming tv: making the connection – extending measurement to evaluate overall programme performance

Bas de Vos and Mariana IrazoquiSKO Stichting KijkOnderzoek, Netherlands

Enrico VerhulstNedstat, Netherlands

Gerwin BokIntomart GfK, Netherlands

INTRODUCTION...

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