Streaming TV: making the connection - extending measurement to evaluate overall programme performance

Bas de Vos, Mariana Irazoqui, Enrico Verhulst and Gerwin Bok

Online TV viewing is a rapidly-growing medium, and this reviews a new streaming report which enables programme performance evaluation, by combining actual TV ratings with the number of requested streams for a given broadcast.

Streaming tv: making the connection – extending measurement to evaluate overall programme performance

Bas de Vos and Mariana IrazoquiSKO Stichting KijkOnderzoek, Netherlands

Enrico VerhulstNedstat, Netherlands

Gerwin BokIntomart GfK, Netherlands

INTRODUCTION...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today