Streaming tv: making the connection – extending measurement to evaluate overall programme performance
Bas de Vos and Mariana IrazoquiSKO Stichting KijkOnderzoek, Netherlands
Enrico VerhulstNedstat, Netherlands
Gerwin BokIntomart GfK, Netherlands
INTRODUCTION
Last year, in response to recent developments in viewing behaviour, SKO initiated a number of projects designed to improve audience measurement, including the introduction of time shifted viewing in audience reports and the testing of portable people meters. The results from these initiatives were presented in various audience measurement conferences in 2007 (De Vos and Appel, 2007 and De Vos and Kok, 2007). In this...