Streaming Media on the Web

Streaming Media is the generic name for a number of different software solutions that allow the delivery of audio and video content over the web.

Streaming The Media On The Web

The involvement of TV style ads in a 'lean forward' medium

Susan Blank Director Custom Research & Consulting, Millward Brown Interactive, United States. andNigel Hollis Executive Vice President, Millward Brown Interactive, United States.

INTRODUCTION

In August 2000, the Internet Advertising Bureau (IAB) released its Ad Revenue Report. Compiled by PricewaterhouseCoopers, the report revealed that online advertising spend had surged by 182% year-on-year in the first quarter of 2000. Shortly thereafter, Jupiter Communications predicted that online ad spending in the United States would reach $5.3 billion in 2000, rising to $16.5...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands