Streaming The Media On The Web
The involvement of TV style ads in a 'lean forward' medium
Susan Blank Director Custom Research & Consulting, Millward Brown Interactive, United States. andNigel Hollis Executive Vice President, Millward Brown Interactive, United States.
INTRODUCTION
In August 2000, the Internet Advertising Bureau (IAB) released its Ad Revenue Report. Compiled by PricewaterhouseCoopers, the report revealed that online advertising spend had surged by 182% year-on-year in the first quarter of 2000. Shortly thereafter, Jupiter Communications predicted that online ad spending in the United States would reach $5.3 billion in 2000, rising to $16.5...