Streaming advertising

Ian Johnson asks 'Can streamed ads revitalise online campaigns?'. His article considers the current state of advertising streaming, the benefit to advertisers, the reaction of consumers and the challenges that lie ahead.

Streaming Advertising

Ian Johnson

The online advertising industry has slowed considerably over the past few years. With relatively gloomy forecasts ahead it is no great wonder that any change in technology, or new application, is readily welcomed. One such newcomer that may instil life into the online advertising market, and itself anticipate a significant increase with the take-off of broadband, is that of streaming advertising.

Streaming advertising is now starting to be used in a variety of ways, and in a variety of technologies. With most mature internet users fed up with banners, advertisers are looking for the next vehicle...

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