Strategy, development and effects of www.heightmatters.com

Anja Thrane and Per Helbo

This paper describes the process of developing www.heightmatters.com, a patient community for parents of children suffering from growth hormone deficiency.

Strategy, Development, and Effects of www.heightmatters.com

A patient community for parents of children suffering from growth hormone deficiency

Per HelbpBiopharm Life Cycle Management andAnja ThraneUserminds

INTRODUCTION

The paper describes the strategy behind, the development of, and the effects of a patient community HeightMatters targeting parents of children suffering from growth hormone deficiency.

The purpose of the paper is to provide an insight into the following issues:

  • how a patient community can make a difference in the communication between a pharmaceutical healthcare company and a targeted patient ...

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