Strategy, development and effects of www.heightmatters.com

Anja Thrane and Per Helbo

This paper describes the process of developing www.heightmatters.com, a patient community for parents of children suffering from growth hormone deficiency.

Strategy, Development, and Effects of www.heightmatters.com

A patient community for parents of children suffering from growth hormone deficiency

Per HelbpBiopharm Life Cycle Management andAnja ThraneUserminds

INTRODUCTION

The paper describes the strategy behind,...

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