Strategies to supercharge seasonal sales in Australia’s dynamic consumption climate

Atalia Chua

Brands can drive seasonal sales exponentially when they understand consumers and their purchasing behaviours, according to a Meta webinar on “How to maximise your seasonal sales moments”.

In a fast and dynamic consumption climate, understanding consumers and their purchasing behaviours can drive seasonal sales exponentially. Most consumers on shopping platforms come with two main intentions: to discover or to buy. It’s all about converting these intents into behaviours, from browsing to checking out shopping carts.

This dynamic consumption climate is also being driven by an increasingly connected world, where consumers are looking to discover things they love, sold by businesses around the globe. A recent Meta webinar ‘How to maximise your seasonal sales moments’ revealed that 92% of global cross-border shoppers tried a new brand during seasonal...

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