The start of National Hispanic Heritage Month in mid-September is a reminder that many marketers need to do a better job connecting with the growing Hispanic market in the United States. Hispanics and Latinos represent nearly 19% of the total U.S. population, based on the 2020 U.S. census, while the buying power of Hispanic consumers is projected to grow by 33% between 2020 and 2025, outpacing the 24% growth forecast for the total U.S. population, according to a recent report from My Code. Yet the research – an online survey of 690 Hispanic U.S....
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