Strategies to combat price discounting

Too many brands are trying to combat the recession with excessive price promotion, which will do long-term harm to many categories, leading to commoditisation and erosion of brand loyalty.

Strategies to combat price discounting

Peter Field

The UK (and probably much of the developed world) is in the grip of an epidemic at the moment.

It is a very destructive one – brands everywhere are self-harming with excessive price promotion. It is as if...

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