Strategies for the Super Bowl of advertising: an analysis of how the web is integrated into campaigns
Juran KimUniversity of Tennessee, Knoxville
Sally J. McMillanUniversity of Tennessee
Jang-Sun HwangChung-Ang University
INTRODUCTION
The Super...
Juran KimUniversity of Tennessee, Knoxville
Sally J. McMillanUniversity of Tennessee
Jang-Sun HwangChung-Ang University
INTRODUCTION
The Super...