Strategies for CMOs to use to prove ROI and their value

With the current difficult economic landscape, potential budget cuts and the task of integrating AI into their strategies looming over them, CMOs are struggling to prove ROI and assert the value of their role to their organizations.

With much uncertainty swirling around – the volatile state of the economy, the management of increasingly complex business relationships, the latest technological advancements – it’s little wonder B2B marketing chiefs are tossing and turning in their sleep. In its fifth annual “Marketing On My Mind” report, based on a survey of more than 500 CMOs, the research company Brand Keys offered insight into what’s top of mind for marketers who face what the firm called a “perfect storm” of miseries, including the rollercoaster economy and rapidly changing technologies. “If you look at the things that...

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