Strategies for brand growth under private equity ownership

Sustainable growth under private equity ownership takes strategic investment.

Online growth and the rapid rise of e-commerce has attracted much venture capital money into consumer brands in the past five to ten years. But as money has poured in, there have been casualties – all too often caused by an over-emphasis on scaling too fast and, among some investors, a lack of brand marketing skills.

In a low-growth climate, growing companies is hard and nobody ever gets everything spot on, but with the right growth strategy – by which I mean clever and cost-effective strategies to drive revenues and profitability – you have a better chance of success.

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