Strategic use of preference stability information for product evaluation

Preference stability can be a useful and supportive indicator for making strategic and tactical marketing decisions as it can assist short- and longer-term choices regarding product/brand characteristics and attributes.

Introduction

Many products have been becoming so complex that, even after long-term use, consumers practically cannot consider all possible features and do not know all of their potential applications (Earl & Wakeley, 2010). Products are considered...

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