Strategic segmentation approach

When segmenting a market, a distinction should be made between strategic and descriptive variables. Strategic variables explain how consumers behave in relation to a specific product or brand, and why.

Strategic segmentation approach

Giep Franzen

When segmenting a market, a distinction should be made between strategic and descriptive variables. Strategic variables explain how consumers behave in relation to a specific product or brand, and why. Descriptive...

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