Strategic Inflection Points. Key Changes in Marketing Practice and their Implications for the Automobile Industry

Nick Brookes

A `strategic inflection point' is when a major change in the competitive environment happens, causing one to make a fundamental change in business strategy.

Strategic Inflection Points. Key Changes in Marketing Practice and their Implications for the Automobile Industry

Richard Brookes The University of Auckland, New Zealand

INTRODUCTION

Andrew Groves, cofounder of Intel Corporation, recently coined the term strategic inflection pointsto: 'represent what happens to a ...

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