Stouffer's Bistro

Leslie Chester, Sumit Luthra, Sapna Relan, Pat Pirisi, Anthony Wolch, Chris Hirsch, Brett McIntosh, Naomi Farnan, Stacey McInnes, Jocelyn Hill and Carlo D'Ercole

Stouffer’s volume brand, Red Box, was under pressure from low price entrants such as Control Label — and it would be a challenge to gain profitable market share.

Convenience, readymade
Canada

Agency: Publicis

Authors: Leslie Chester, Sumit Luthra, Sapna Relan, Pat Pirisi, Anthony Wolch, Chris Hirsch, Brett McIntosh, Naomi Farnan, Stacey McInnes, Jocelyn Hill and Carlo D'Ercole

Stouffer's Bistro

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