Stouffer's Bistro

Stouffer’s volume brand, Red Box, was under pressure from low price entrants such as Control Label — and it would be a challenge to gain profitable market share.
Agency: PublicisAuthors: Leslie Chester, Sumit Luthra, Sapna Relan, Pat Pirisi, Anthony Wolch, Chris Hirsch, Brett McIntosh, Naomi Farnan, Stacey McInnes, Jocelyn Hill and Carlo D'Ercole

Stouffer's Bistro

Advertiser: Stouffer's Bistro Awards: Best Launch - Certificate of Excellence

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): October 2003 – January 2005.Start of Advertising/Communication Effort: October 20, 2003.Base Period for Comparison: None as this was a launch.

Stouffer's volume brand, Red Box, was under pressure from low price entrants such as Control Label—and it would be a challenge to gain profitable market share....

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