Agency: Publicis | Authors: Leslie Chester, Sumit Luthra, Sapna Relan, Pat Pirisi, Anthony Wolch, Chris Hirsch, Brett McIntosh, Naomi Farnan, Stacey McInnes, Jocelyn Hill and Carlo D'Ercole |
Stouffer's Bistro
Advertiser: Stouffer's Bistro Awards: Best Launch - Certificate of Excellence
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): October 2003 – January 2005.Start of Advertising/Communication Effort: October 20, 2003.Base Period for Comparison: None as this was a launch.
Stouffer's volume brand, Red Box, was under pressure from low price entrants such as Control Label—and it would be a challenge to gain profitable market share....