Stouffer's Bistro

Stouffer’s volume brand, Red Box, was under pressure from low price entrants such as Control Label — and it would be a challenge to gain profitable market share.
Agency: PublicisAuthors: Leslie Chester, Sumit Luthra, Sapna Relan, Pat Pirisi, Anthony Wolch, Chris Hirsch, Brett McIntosh, Naomi Farnan, Stacey McInnes, Jocelyn Hill and Carlo D'Ercole

Stouffer's Bistro

Advertiser: Stouffer's BistroAwards: Best Launch -...