Stouffer's Bistro - Quick casual meals

Adult snacking is a growing trend in the Canadian market, pointing to opportunity in the casual meal territory.
Agency: Publicis

Stouffer's Bistro – Quick casual meals

Winner: Off to a Good Start - Bronze

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): September 2005-May 2006.

Start of Advertising/Communication Effort: September 26, 2005.

Base Period for...

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