Stop asking questions: understanding how consumers make sense of it all

The challenge for market research is to deliver the insight needed to make the right management decisions.

Stop asking questions: understanding how consumers make sense of it all

Dave SnowdenCognitive Edge, United Kingdom

Jochum StienstraFerro Markten Communicatie Onderzoek, Netherlands

PREFACE

The challenge for MR is to deliver the insight needed to make the...

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