Stockpiling and hoarding trends in times of pandemic - and how brands can deal with them

Consumption is more conservative, lifestyles need to be changed, and emotional comfort is needed in consumption - these all constitute a difference from the changes brought about by the epidemic in 2020, and these behaviors and psychology exist among audiences across the country, and in some front-line More pronounced in urban and high-income groups, this requires brands to re-examine their overall business strategy and see exactly how to do marketing innovations to show sincerity in front of consumers and inspire them.

Repeated epidemics and lockdown measures across the country have not only resulted in supply shortages, logistics obstructions, and decreased willingness to spend, but also caused other impacts, such as delayed launch of new products and tightened corporate marketing budgets, as well as rising raw material prices since last year. Many SMEs are faced with the challenge of survival, prompting companies from all walks of life to re-examine their overall business strategies.

Future innovation opportunities lie in catering to consumers ' more conservative spending sentiment(which we have observed among high-income earners in Shanghai and other first-tier cities) and...

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