Sting: Sting up – where I don't live

Sting, a beverage from Suntory Pepsico, promoted its Sting Strawberry drink as cool and edgy among Gen Z audiences by launching a song, game and web app that encouraged them to get outside after the Covid-19 pandemic.

Campaign details

Brand: StingAgency: Mindshare VietnamEntrant Region: APAC



Sting Strawberry or Sting "Red" from Suntory PepsiCo Vietnam Beverage is one of the most popular energy drink brands among Vietnamese youth as it brings a refreshing...

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