STING: Gamerce

Sting, an e-commerce platform, increased sales in Vietnam by launching limited-edition energy drink cans, which offered exclusive in-game collectibles, at a sponsored gaming tournament.

Campaign details

Brand: STINGAgency: Mindshare VietnamEntrant Region: APAC



For packaged beverages, e-commerce has not always been a salient retailing channel. Low value density and high shipping cost driven by small ticket size have always...

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