Stimulus Package

This campaign, for Commonwealth Bank, helped explain to consumers the vagaries of a federal stimulus package aimed at boosting capital expenditure in the wake of the global economic crisis.

Stimulus Package

Agency BMFAdvertiser Commonwealth BankAuthor Rob Chandler, Alex Caredes and Prue WalkerTotal Campaign Expenditure Under $500k


Global Financial Crisis (GFC), economic meltdown, whatever you called it, there was one undisputable fact – in the autumn of 2009, the financial world as we knew it was confronted with significant and unpredictable upheaval that had the potential to push our economy into recession. People were nervous, consumer confidence was low and business confidence had fallen to an all-time low with 81% of businesses predicting a weak...

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