STIB-MIVB: Voices of Brussels

Public transport service Société des Transports intercommunaux de Bruxelles (STIB) created an out-of-home engagement campaign in Brussels in 2020 to protect revenue and build positive brand sentiment.

Objectives

STIB (Société des Transports intercommunaux de Bruxelles) organises public transportation in Brussels, Belgium. When COVID-19 came along, public transportation was highly discouraged for safety reasons, people worked from home.

The result? STIB's...