STIB-MIVB: Voices of Brussels

Public transport service Société des Transports intercommunaux de Bruxelles (STIB) created an out-of-home engagement campaign in Brussels in 2020 to protect revenue and build positive brand sentiment.


STIB (Société des Transports intercommunaux de Bruxelles) organises public transportation in Brussels, Belgium. When COVID-19 came along, public transportation was highly discouraged for safety reasons, people worked from home.

The result? STIB's...

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