Stereotypes of the Elderly in US Television Commercials from the 1950s to the 1990s

This article reports on a study that examined whether American advertisers have used negative stereotyping of the elderly, which critics claim contributes to a climate of ageism.

Stereotypes of the Elderly in US Television Commercials From the 1950s to the 1990s

Darryl W. Miller, Ph.D.University of Wisconsin, River FallsTeresita S. Leyell, Ph.D.Washburn University andJuliann Mazachek, Ph.D.Washburn University

Critics have...