Steps to achieving integrated marketing with digital at its core

Zaid Al-Zaidy

Around 90% of digital spend is invested in promotionally driven activities, which means that the full potential of online platforms is not being realised.

Steps to achieving integrated marketing with digital at its core

Zaid Al-Zaidy

UK advertisers spent £3.3bn online in 2008, a 406% increase since 2004 (source: IAB/Pricewater-houseCoopers; WARC), so, on the surface, it would appear that the majority...

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