Stella Artois: The Life Artois

Stella Artois, a lager brand, launched a global campaign to grow or maintain sales in key markets, expand into new territories, and make the brand the world's most desirable premium European lager.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

In late 2018, a new team at ABInBev set a huge goal: to make Stella Artois the world's most desirable premium European lager. Stella Artois needed to grow or maintain sales in key markets, plus expand into new territories. To do this, an efficient new global creative platform was needed to make Stella more contemporary, relevant, and desirable among premium beer drinkers.

Consumer Insight

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