Stella Artois - The returning hero: reassuringly effective

Stella Artois is a dramatic success. The third largest grocery brand in the UK, it is worth £1.1bn, and 25 pints of it are drunk every second.
Agency: LoweAuthor: Jo Reid

Stella Artois: The Returning Hero

INTRODUCTION

Yes it's yet another Stella Artois  paper: could there really be more to say? (1)

The fact that the brand is nearly 50% bigger than in 2000 suggests that it does merit...