| Agency: Lowe | Author: Jo Reid |
Stella Artois: The Returning Hero
INTRODUCTION
Yes it's yet another Stella Artois paper: could there really be more to say? (1)
The fact that the brand is nearly 50% bigger than in 2000 suggests that it does merit...
Stella Artois - The returning hero: reassuringly effective
Stella Artois is a dramatic success. The third largest grocery brand in the UK, it is worth £1.1bn, and 25 pints of it are drunk every second.
