Stella Artois - sometimes it’s not what you say, or even how you say it. It’s where you set it

In this campaign by Mother, Stella Artois 4% aimed to break out from its usual rural brand imagery and distinguish itself from other 4% lagers.

Stella Artois – sometimes it's not what you say, or even how you say it. It's where you set it

Mother

SUMMARY

Stella Artois 4% was created to capitalize on an opportunity. Premium lager drinkers were switching to lower strength products for 'mid-tempo' occasions,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today