Stella & Chewy's: An Underdog Story

William Durrant

Stella & Chewy's, a pet food brand, launched the platform, All They Need is Raw, in the US to increase brand awareness, household penetration and engagement with pet parents.

Campaign details

Brand: Stella & Chewy's Brand owner: Stella & Chewy's Entrant company: Exverus Media Idea creation: Exverus Media Los Angeles Market: United States Sector: Petcare Media channels: Content marketing, Mobile & apps, Radio & audio, Virtual & augmented reality Budget: 5 - 10 million

Executive summary

Stella & Chewy’s, a new player in the raw pet food market, needed to establish itself in the US while driving engagement with their target audience, “Devoted Danielle.” But in a category where the leading player spends $250m...

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