Campaign details
Brand: Stella & Chewy's Brand owner: Stella & Chewy's Entrant company: Exverus Media Idea creation: Exverus Media Los Angeles Market: United States Sector: Petcare Media channels: Content marketing, Mobile & apps, Radio & audio, Virtual & augmented reality Budget: 5 - 10 million
Executive summary
Stella & Chewy’s, a new player in the raw pet food market, needed to establish itself in the US while driving engagement with their target audience, “Devoted Danielle.” But in a category where the leading player spends $250m...