Steinlager Pure – David vs. Goliath
Category: FMCGAgency: Publicis MojoAdvertiser: Lion Nathan
Steinlager Pure had an incredible start to life. It smashed all objectives and became a serious player in the premium beer market in a short space of time.
The European brands had had the premium market all to themselves, Steinlager Pure let them know in year one that it meant business. Year 2 was always going to be a high pressure year for Pure.
The expectations were huge. Armed with a new piece of communications built on the insight that New Zealanders...