Steelcase, Inc.: Work Effectiveness campaign

Ed Dinger

The world's leading contract seller of office furniture at the end of the twentieth century, Steelcase, Inc., was closely associated with one of its pioneering products, the Series 9000 Systems Furniture line.

Steelcase, Inc.: Work Effectiveness campaign

Ed Dinger

OVERVIEW

The world's leading contract seller of office furniture at the end of the twentieth century, Steelcase, Inc., was closely associated with one of its pioneering products, the Series 9000 Systems Furniture line. Introduced in the 1970s, it became the building block of the modern-day corporate cubicle environment. Steelcase was so closely tied to the cube and its often dehumanizing deployment that the company was stigmatized as being uncreative. Aside from that image, considered unfair by the company, Steelcase had to contend with a corporate mind-set that viewed office furniture as a cost...

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