stc: The Unexpected Reroute

stc, a consumer services brand, launched a campaign in Saudi Arabia to stop customers from visiting physical branches and match the country's vision of full digitisation.

Campaign details

Brand: Saudi Telecom Company Brand owner: Saudi Telecom Company Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Riyadh Market: Saudi Arabia Sector: Telephone & internet services Budget: No budget

Executive summary

In an unprecedented...

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