stc pay: The year banking changed forever in KSA

stc pay, a payment app, increased transactions and active users in Saudi Arabia.

Campaign details

Brand: stc payLead Agency: UM MENATRegion: EMEA

Campaign video

Strategy

Objective

As a result of the COVID-19 pandemic and resulting lockdowns, consumers were forced into adopting new behaviors, particularly to adopt digital ways of transacting....

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