Campaign details
Brand: stc payLead Agency: UM MENATRegion: EMEA
Campaign video
Strategy
Objective
As a result of the COVID-19 pandemic and resulting lockdowns, consumers were forced into adopting new behaviors, particularly to adopt digital ways of transacting. UM, the media agency of stc pay, quickly readapted their strategy to suit the new covid world. stc pay, which is a leading mobile fintech app in Saudi Arabia, provides consumers with a secure digital wallet solution to complete transactions quickly, easily and securely. Through their media agency, UM, they predicted that the lockdowns would naturally generate more...