STC Pay: The App that redefined banking

stc pay, a consumer services brand, launched a campaign in MENA to increase the number of app downloads and increase the number of active users.

Campaign details

Brand: STC Pay Brand owner: Saudi Telecom Company Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Riyadh Market: Saudi Arabia Sector: Banks Media channels: Social media, Other & ambient media, Radio & audio Budget: 10 - 20 million

Executive summary

Launching at the end of 2018, stc pay took the banking world by storm, fundamentally changing how Saudis view financial services. Over the last three years, all our communication efforts were set to challenge the status quo, launching new services, and adapting based...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands