Campaign details
Brand: STC Pay Brand owner: Saudi Telecom Company Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Riyadh Market: Saudi Arabia Sector: Banks Media channels: Social media, Other & ambient media, Radio & audio Budget: 10 - 20 million
Executive summary
Launching at the end of 2018, stc pay took the banking world by storm, fundamentally changing how Saudis view financial services. Over the last three years, all our communication efforts were set to challenge the status quo, launching new services, and adapting based...