STC Pay: The App that Redefined Banking

Dana Al Kutoubi

STC, a bank, launched a campaign in Saudi Arabia to increase the number of app downloads, and increase number of active users.

Campaign details

Brand: STC PayBrand owner: Saudi Telecom CompanyEntrant company: Wunderman Thompson - Saudi ArabiaIdea creation: Wunderman Thompson RiyadhMarket: Middle East & North AfricaSector: Financial servicesMedia channels:Social media, Mobile &...

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