STC Pay: The App that Redefined Banking

STC, a bank, launched a campaign in Saudi Arabia to increase the number of app downloads, and increase number of active users.

Campaign details

Brand: STC PayBrand owner: Saudi Telecom CompanyEntrant company: Wunderman Thompson - Saudi ArabiaIdea creation: Wunderman Thompson RiyadhMarket: Middle East & North AfricaSector: Financial servicesMedia channels: Social media, Mobile & apps, Events & experiential, Outdoor, Out-of-home, Online videoBudget: Up to 500k

Executive summary

Launching at the end of 2018, STC Pay took the banking world by storm, fundamentally changing how Saudis view financial services.

Over the last three years, all our communication efforts were set to challenge the status quo, launching new services,...

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