stc: Meet Sarha

stc, a consumer services brand, launched a campaign in Saudi Arabia to maintain perception of the network strength, and not lose the efforts and investments made in establishing its leadership.

Campaign details

Brand: Saudi Telecom Company Brand owner: Saudi Telecom Company Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Riyadh Market: Saudi Arabia Sector: Telephone & internet services Media channels: Direct marketing, Social mediaBudget: 3 - 5 million

Executive summary

stc has the biggest network and coverage in the Kingdom of Saudi Arabia (KSA). But with competitors promising the same, we needed to defend this rightful claim. With nearly half of the country uninhabited, unseen, and unreachable by foot, except for the desert camel, we...

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