Campaign details
Brand: Saudi Telecom CompanyBrand owner: Saudi Telecom CompanyEntrant company: Wunderman Thompson - Saudi ArabiaIdea creation: Wunderman Thompson RiyadhMarket: Middle East & North AfricaSector: Telecoms & utilitiesMedia channels: Public relations, Events & experiential, Content marketing, Social mediaBudget: 1 - 3 million
Executive summary
The past four years stc has been on a journey to demonstrate its network strength through the Unveil platform. With the introduction of 5G, we needed to defend this claim and evolve the unveil platform further. With nearly half of the...