STC: Meet Sarha

Dana Al Kutoubi

stc, a telco brand, demonstrated its network strength in Saudi Arabia by developing Sarha, a content-creating camel, through whom consumers could explore the country's most remote and unreachable wonders.

Campaign details

Brand: Saudi Telecom CompanyBrand owner: Saudi Telecom CompanyEntrant company: Wunderman Thompson - Saudi ArabiaIdea creation: Wunderman Thompson RiyadhMarket: Middle East & North AfricaSector: Telecoms & utilitiesMedia channels:Public...

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