Stayfree: #ItsJustAPeriod

Sanitary napkin brand Stayfree moved away from the category trend of chasing growth through premiumisation to instead focus on normalising periods in India.

Campaign video: Stayfree – #ItsJustAPeriod

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Selected creative: Stayfree – #ItsJustAPeriod


Agency: DDB Mudra Group MumbaiArt Direction: Prasad MasekarBusiness Management: Aaradhee Mehta / Anurag Tandon / Megha Jaiswal / Nishant Saurabh / Spriha WaliaCEO: Aditya KanthyFilm & Production: Riddhi MehtaStrategic Thinking: Anand Murty / Ankita Choudhary / Ketan Rambhia / Sanchari Chakrabarty / Shesha ShuklaThinking, Art Direction: Tushar Sawant / Yashima YadavThinking, Writing the Script: Vinay SinghThinking, Writing, Execution:Pallavi Chakravarti / Rahul Mathew / Shreya Acharya...

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