Campaign details
Brand: StayfreeBrand owner: Johnson & JohnsonEntrant company: DDB Mudra - IndiaIdea creation: Interactive Avenues MumbaiMarket: AsiaSector: Toiletries & cosmeticsMedia channels: Word of mouth, Influencers, KOLs, Social media Budget: Up to 500kCampaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....