Campaign details
Title: Stayfree daughter's day '21Brand: StayfreeProduct: Sanitary napkinIdea: DDB Mudra GroupCountry: India
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
3 months - 12 months | INDIA | Men | Parents & families | Middle | Media Spends - INR 26,04,144 Production Budget - 15,00,000 |
Objectives
In India, girls spend a lifetime making periods invisible: it's a journey that starts at menarche & ends at menopause. It's a vicious cycle which is propelled by the absence of knowledge of those around her – which is where WE stepped in.
Stayfree, a...