Title: Stayfree daughter's day '21Brand: StayfreeProduct: Sanitary napkinIdea: DDB Mudra GroupCountry: India
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months - 12 months||INDIA||Men||Parents & families||Middle||Media Spends - INR 26,04,144 Production Budget - 15,00,000|
In India, girls spend a lifetime making periods invisible: it's a journey that starts at menarche & ends at menopause. It's a vicious cycle which is propelled by the absence of knowledge of those around her – which is where WE stepped in.