Stayfree: Bringing Men into Menstruation

Sanchari Chakrabarty

Stayfree, a menstrual product brand, launched a campaign in India to educate men about menstruation and increase engagement on the topic of the menstrual cycle with an online film and promotion by male celebrities and influencers.

Campaign details

Brand: Stayfree Brand owner: Johnson & Johnson Entrant company: DDB MudraIdea creation: DDB Mudra Group Mumbai Market: India Sector: Feminine hygiene Media channels: Content marketing, Word of mouth, Influencers, KOLs, Social mediaBudget:Up to...

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