StayFree: Breaking taboos by breaking silence

Stayfree, the sanitary napkin brand, sparked lasting change and broke down years of archaic thinking with its It's Just a Period campaign in India.

Campaign details

Brand: Stayfree Brand owner: Johnson & Johnson Entrant company: DDB Mudra GroupIdea creation: DDB Mudra Group Mumbai Market: India Sector: Feminine hygiene Media channels: Public relations, Social media, Word of mouth, Influencers, KOLsBudget:...
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