Statistics New Zealand – Census 2006 Campaign

The regular census, which involves counting more than four million people throughout New Zealand, is a major undertaking, which inevitably falls prey to certain groups refusing to be counted by Statistics New Zealand.

Statistics New Zealand – Census 2006 Campaign

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Corporate Reputation/Image DraftFCB Statistics New Zealand Census 2006 Campaign

SUMMARY

“The Census is the largest regularly conducted peace time activity in New Zealand” - Brian Pink, Chief Government Statistician 2006

The regular census, which involves counting more than four million people throughout New Zealand is a major undertaking and inevitably some people refuse to be counted by Statistics New Zealand. Globally, collecting such data is becoming more difficult. Populations are becoming more skeptical of 'big brother' connotations and are increasingly more diverse –...

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