State Street Global Advisors: The Impact of Fearless Girl

State Street Global Advisors, an investment firm, sparked a conversation on women's equality issues in the US with the statue of a girl confronting Wall Street's Charging Bull – an embodiment of the American economy.

Case study video: State Street Global Advisors – The Impact of Fearless Girl

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Selected creative: State Street Global Advisors – The Impact of Fearless Girl

Credits

Creative Agency: McCann, New YorkGlobal Creative Chairman: Larry Platt / Rob ReillyNorth American Chief Creative Officer: Eric SilverChief Creative Officer: Jesse Yowell / Joyce King ThomasCo-Chief Creative Officers: Tom Murphy / Sean BryanCreative Directors: Wendy Leahy / Dov Zmood / Vince LimSr. Copywriters: Dan Colburn / Tali GumbinerSr. Art Director: Lizzie WilsonDesign...

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