State: Tally

State, the insurer, reversed declining customer numbers by targeting a previously untapped audience of the uninsured in New Zealand.

Campaign details

Brand: StateBrand owner: IAG New ZealandEntrant company: Colenso BBDO, AucklandMedia: PHD, AucklandMarket: New ZealandSector: InsuranceMedia channels:Mobile & apps, Online video, Online display, Outdoor, out-of-home, Search marketing, Social...