State Street Global Advisors: Uncovering the middle bias

Asset manager State Street Global Advisors used a long-form online video broken into several teasers to attract institutional investors and financial advisers to MDY, its mid-cap Exchange Traded Fund.

Campaign details

Brand: State Street Global AdvisorsBrand owner: State Street CorporationEntrant company: McCann New YorkMedia: Fundamental Media, BostonMarket: United StatesSector: InvestmentMedia channels:Content marketing, Online display, Online video, Programmatic...