State of the Industry 2022: Modern marketing in Vietnam

This report – a collaboration between WARC and MMA APAC – examines how the industry in Vietnam is approaching these challenges, with a focus on current trends and future opportunities.
  • Building brand awareness and generating sales are the two biggest priorities in digital marketing for Vietnam-based marketers.
  • ​Mobile wallets are expected to be the most significant technology for marketing in two years and blockchain’s significance has also tripled since 2021.
  • Measurement and metrics are perceived as the biggest barrier to digital marketing growth; however, only a very small minority of marketers cite greater measurement as a priority....

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