- YouTube remains the most popular platform for display advertising in Indonesia, whilst Instagram is the most popular platform for partnerships and shoppable advertising.
- Half of marketers in Indonesia are already preparing for the advancement of Web 3.0, with a similar proportion agreeing that the metaverse will significantly impact digital marketing in the next five years.
- Indonesian marketers are more excited about shoppable media in 2022, compared to 2021, with around a fifth of marketers using TikTok and Instagram to create shoppable content.
- Marketers see skills as the biggest barrier to digital marketing growth, followed by measurement / metrics and budgets....
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