- Marketers feel confident in their digital marketing capabilities despite a third citing skills as a barrier to digital marketing growth.
- Social remains the most popular channel in digital marketing, receiving over a quarter of the budget.
- Half of APAC marketers are preparing for the advancement of Web 3, with a similar number expecting the metaverse to significantly impact marketing in the next 5 years.
- A minority of marketers currently use AI and machine learning to drive marketing improvements, but it is the technology expected to have the most impact on marketing in the next 2 years....
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