State of the Industry 2022: Modern marketing in APAC

This report – a collaboration between WARC and MMA Global examines how the industry is approaching these challenges, with a focus on current trends and future opportunities.
  • Marketers feel confident in their digital marketing capabilities despite a third citing skills as a barrier to digital marketing growth.
  • Social remains the most popular channel in digital marketing, receiving over a quarter of the budget.
  • Half of APAC marketers are preparing for the advancement of Web 3, with a similar number expecting the metaverse to significantly impact marketing in the next 5 years.
  • A minority of marketers currently use AI and machine learning to drive marketing improvements, but it is the technology expected to have the most impact on marketing in the next 2 years....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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