State of Kansas: Old Schooled

The State of Kansas, a Midwestern state in the USA, developed a campaign that encouraged younger local residents and community members to get tested for COVID-19.

Campaign details

Brand: State of KansasBrand owner: Government of USAEntrant company: Barkley, Kansas CityMarket: United StatesSector: Government, social policyMedia channels:Newspapers, Online display, Outdoor, out-of-home, Radio & audio, Search marketing,...