State of finance app marketing in Southeast Asia & Pakistan: 2022 edition

Looks at key findings from the finance app sector in Southeast Asia & Pakistan.
  • With millions upon millions of unbanked or underbanked users in SEA’s mobile-first markets, the region has become the perfect fintech hothouse.
  • As the pandemic showed little sign of letting up, consumers previously unfamiliar with financial and mobile technologies were compelled to buy goods and services online for the first time, drawing them into the world of mobile and digital payments.
  • Finance marketers looking to expand might want to consider the large and growing digital economies of Pakistan, Thailand and Malaysia, where the market is not quite as saturated.
  • As marketers continue to adapt to the adoption of iOS 14 throughout...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands